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picture1_Pertemuan 7 Targeting Positioning Audien Wisatawan


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File: Pertemuan 7 Targeting Positioning Audien Wisatawan
KONSEP STP ALA KOTLER (1995) SEGMENTASI PASAR Proses pemetaan pasar kedalam segmen-segmen yang bisa diidentifikasi Kotler : “Market segmentation is the process of breaking a heterogeneous group of potential ...

icon picture PPTX Filetype Power Point PPTX | Posted on 06 Sep 2022 | 2 years ago

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...Konsep stp ala kotler segmentasi pasar proses pemetaan kedalam segmen yang bisa diidentifikasi market segmentation is the process of breaking a heterogeneous group potential buyer into smaller homogeneous groups that with relatively similar buying characteristics or needs homogen dalam hal minat daya beli geografi life style perilaku pembelian cara menentukan melihat karakteristik konsumen respon dilihat berdasarkan daerah asal atau tempat tinggal demografi variabel usia jenis kelamin pekerjaan psycography pada setiap ex persepsi motivasi dan sikap manfaat kegunaan keuntungan didapat kualitas vs harga murah...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 06 Sep 2022 | 2 years ago
										
										
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Filetype: PPTX
										
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										Wan learn
											

												Wan learn