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picture1_Ppt Marketing Mix 79316 | Market Segmentation Targeting Positioning Session 4


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File: Ppt Marketing Mix 79316 | Market Segmentation Targeting Positioning Session 4
the steps market segmentation identify bases for segmenting the market develop segment profiles target marketing develop measure of segment attractiveness select target segments market positioning develop positioning for target segments ...

icon picture PPT Filetype Power Point PPT | Posted on 06 Sep 2022 | 3 years ago

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...The steps market segmentation identify bases for segmenting develop segment profiles target marketing measure of attractiveness select segments positioning a mix each definitions is dividing into smaller groups buyers with distinct needs characteristics or behaviors who might require separate products mixes process evaluating s and selecting one more to enter arranging product occupy clear distinctive desirable place relative competing in mind consumers consumer markets geographic different geographical units demographic based on variables psychographic social class lifestyle personality behavioral knowledge attitude use response vals life style classifications high resources innovators innovation principl oriented status action e thinkers achievers experiencers believers strivers makers low survivors value styles elderly passive people are concerned about change loyal their favorite brands successful sophisticated active self esteem purchases often reflect cultivated tastes relatively...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
							
					 
							
						

						
						
						
				

														
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 06 Sep 2022 | 3 years ago
										
										
Tag:
																																		download ppt,
																								market,
																								segmentation,
																								targeting,
																								positioning,
																								session,
											                                        
																				
Filetype: PPT
										
File size: 0.71 MB
										
Views: 82x
										
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Uploaded by:
										Andy yahya
											

												Andy yahya