Strategy Slides 79273 | Keegan Gm7 Stppt 09 0

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76x Filetype PPTX File size 1.27 MB Source: fac.ksu.edu.sa

File: Strategy Slides 79273 | Keegan Gm7 Stppt 09 0

Learning Objectives • Trade barriers are falling around the world • Companies need to have a strategy to enter world markets • Starbucks has used direct ownership, licensing, and franchising ...

Filetype Power Point PPTX | Posted on 06 Sep 2022 | 2 years ago

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...Learning objectives trade barriers are falling around the world companies need to have a strategy enter markets starbucks has used direct ownership licensing and franchising for shops in had cafes products countries sales of billion its goal is reach units worldwide copyright pearson education inc publishing as prentice hall investment cost marketing entry strategies which should be it depends on vision attitude toward risk available capital how much control desired contractual agreement whereby one company licensor makes an asset another licensee exchange royalties license fees or some other form compensation patent secret brand name product formulations advantages provides additional profitability with little initial method circumventing tariffs quotas export attractive roi low costs implement agreements cross technology inequities...

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Category: Uncategorized / Uncategorized
Posted on: 06 Sep 2022 | 2 years ago
Tag: download pptx, keegan, stppt,
Filetype: PPTX
File size: 1.27 MB
Views: 76x
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