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picture1_Pm Week 4


picture2_Pm Week 4 picture3_Pm Week 4

 97x       Filetype PPTX       File size 1.15 MB       Source: anandahussein.lecture.ub.ac.id


File: Pm Week 4
Chapter Questions What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers? How can companies cultivate strong customer relationships? How ...

icon picture PPTX Filetype Power Point PPTX | Posted on 06 Sep 2022 | 2 years ago
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...Chapter questions what are customer value satisfaction and loyalty how can companies deliver them is the lifetime of customers cultivate strong relationships both attract retain database marketing perceived difference between prospective s evaluation all benefits costs an offering alternatives determinants total benefit cost product monetary services time personal energy image psychological steps in a analysis identify major attributes that assess qualitative importance different company competitor performances on values against rated examine ratings specific segments monitor over deeply held commitment to re buy or patronize preferred service future despite situational influences efforts having potential cause switching behavior...
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