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...Attitudes cognitive component the opinion or belief evaluative segment of an attitude statements affective judgments emotional feeling concerning objects people behavioral events intention to behave in a certain way toward someone something prentice hall inc all rights reserved moderating variables most powerful moderators relationship are importance its correspondence behavior accessibility presence social pressures and whether person has direct experience with specific tend predict behaviors whereas general best for instance asking about her stay organization next months is likely better turnover that than how satisfied she job overall on other hand satisfaction would such as individual was engaged work motivated contribute discrepancies between this may explain why employee who holds strong anti union attends pro organizing meetings tobacco executives not smokers themselves believe research linking smoking cancer don t actively discourage others from college students no significant ...