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...Quality function deployment qfd is a structured method that intended to transmit and translate customer requirements the voice of through each stage product development production process realization cycle these are collection needs including all satisfiers exciters delighters dissatisfiers when appropriate poor communications expectations get lost in complexity lack structure or logic allocation resources efficient effective teamwork extended time caused by excessive redesign problem solving fire fighting brief history origin mitsubishi kobe shipyard developed toyota its suppliers expanded other japanese manufacturers consumer electronics home appliances clothing integrated circuits apartment layout planning adopted ford gm s digital equipment hewlett packard at t itt foundation belief products should be designed reflect desires tastes house correlation matrix design attributes qualityneeds g n relationships perceptions i k between r e c o p m establishes flow down costs feasibility r...