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...Chapter objectives marketing planning strategic vs tactical porter s five forces model mover strategies swot elements of strategy other tools copyright by nelson education ltd the basics for and tactics process anticipating future events conditions determining best way to achieve organizational goals continuous that creates a blueprint everyone in organization important large small companies versus an primary adopting courses action will these provides long term direction decision makers guides implementation activities specified plan typically addresses shorter actions focus on current or near successful techniques developed expert michael identifies competitive influence threat new entrants bargaining power buyers suppliers substitute products rivalry among competitors...