learning objectives after reading this chapter you should be able to 1 recognize the factors in a company s broad macro environment that may have strategic significance 2 use analytic ...
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...Learning objectives after reading this chapter you should be able to recognize the factors in a company s broad macro environment that may have strategic significance use analytic tools diagnose competitive conditions industry map market positions of key groups rivals determine whether an outlook presents with sufficiently attractive opportunities for growth and profitability mcgraw hill figure from analyzing situation choosing strategy discussed external discusses internal access text alternative slide images pestel analysis focuses on principal components political economic local worldwide sociocultural forces technological environmental natural legal regulatory assessing thinking strategically about requires managers some well validated concepts analytical five framework value net driving competitor success...