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1. Concepts In Magazine Publishing
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Magazine Publishing is a good business to get into. However, the industry is quite cluttered these days in the sense that it is becoming more and more difficult to find a new formula that can beat the already existing titles. Add to that the pressure of competing against giants in the industry who have been around for so many years along with the new players who seem to have bottomless finances that they can afford to experiment with different titles before retaining the one that will bring them the highest return investment. That is how cutthroat it will be for someone who decides to join the foray.
Still, businessmen do not count out magazine publishing as a possible venture and no one can blame them. For one, who has not seen the hit series Ugly Betty? Watching it alone can convince you that running a magazine is a wonderful challenge. Yes, it is not all glamorous but there is money in it for the Mead family to be that rich. In the real world, some of the old magazine magnates have sold their shares but the point is someone else is buying it and it’s not like they bought these companies at a cheap price. So there, now that you are quite sold to start up your own magazine you want to know what should be the first step.
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2. Getting Issues From A Magazine Publishing Is An Ideal Gift
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Getting issues from a magazine Publishing is an ideal gift for anyone these days because it encourages that person to read. It may be thinner than a book but it has stories, tips and ideas which people can learn and apply.
For one, children who want to learn about animals can look through it. Parents can do the same as there are magazines which cater to good parenting, interior design, cooking and a lot more available in newsstands and stores.
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3. How To Put Up A Magazine Publishing Company]
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Magazine publishing is one of the fastest growing industries in the country. More and more people are getting into the magazine publishing business, acknowledging the widening influence and scope of magazines. You only need to look around to see just where the industry stands now.
When before there are only magazines for beauty and clothes, now there are magazines for every conceivable subject in the planet. There are magazine for crafters and those who are gaga over scrapbooking. There is one about coin collection and antiques. There is even one that tackles the not so well known subject of ikebana.
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4. Magazine Publishing Circulation
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One very important component of magazine publishing is circulation. It is probably just as important as your magazine itself. After giving so much of your time and energy coming up with concepts and finally choosing the one that you think will do your wonders then you of course proceed to promoting your magazine. You think you have the dream team of a marketing and publicity committee.
Their plans and grandiose and the initial implementation seem to point in the direction of a popularity explosion. Soon your magazine will be known everywhere but wait, are your magazines out on the stands already? Will your target consumers be able to buy it anytime and anywhere they can think of purchasing it? These are questions that can be addressed by your circulation department, a team which should be just as brilliant as your other teams.
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5. Magazine Publishing Insights
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Studies have shown that young people are becoming more and more enterprising. The kinds of businesses that they get into are also becoming more and more mainstream but with a touch of innovation. This is very interesting to note and also very positive in the sense that we know the youth of today, despite the hard times, are looking into themselves and are becoming pro-active in terms of carving out something for themselves.
One of the businesses that seem to be a favorite of the young people is magazine publishing. Not only that, those who actually ventured into the business are also getting good results out of their efforts.
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6. Magazine Publishing For Different Readership
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A magazine publishing is a great source of information and entertainment. Depending on the contents, magazines are generally classified into categories, targeting different readership.
General interest magazines - They are distributed with the most readerships on the minds of publishers. They are often tailored to go well with the topics which a common man would actually like to read. Stories that are easy to read and often gratify the interests of the general public are mostly the contents of such publications.
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7. Magazine Publishing Career 101
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Working for a magazine is the ultimate dream job for most writers especially for girls who dream of getting those freebies and attending those exclusive events. But magazine publishing is not just about the events and the giveaways, it is about writing articles that readers of the magazines will respond to and relate to. This can be hard to do especially if your events are not really worth writing about.
Behind every page of the magazine is blood sweat and tears of the stuff. After all the fun, staffers will need to get back to reality and work on the material that they have gathered. They now have to write the article, do follow up interviews and even stay for layout and proofreading.
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8. Magazine Publishing What You Need To Know
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With all the new magazine titles that are being published, you’d think that magazine publishing is so easy to do. But in truth, it is not. Magazine publishing is actually hard to set up especially if you are new to the industry. This is why it is important that you have even a small experience with magazines or even publishing before you try to get into the business. That way, you will be able to understand where your employees are coming from and how you can make the business work with the minimum expenses.
Here are some things that you need to know when you get into magazine publishing.
1. It’s expensive.
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9. Picking Up The Right Magazine Publishing For You
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Bookstores and newsstands flaunt a vast array of magazines targeted towards an equally vast readership these days. Whether you are interested with celebrities, lifestyle, news or even scientific breakthroughs, a magazine publishing is surely available for you.
Regardless of the diversity of articles and features presented, magazines are generally categorized as general interest, sensational, news, trade or professional, and scholarly or academic magazines. Know which kind of magazine to pick up in the bookstores or newsstands that is right for you by getting to know more about each category.
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10. Readership Interests Covered By Magazine Publishing
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Magazine publishing is one of the popular means of distributing literature and various forms information for public viewing. Everyone has a stack of old magazine issues lying somewhere in the house.
Since the very first periodical that bore the word “magazine” on the cover came out in London in 1731, magazines have gone through a complex evolution throughout the years – from their printing process to the range of topics that they cover.
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11. Secrets Of Successful Magazine Publishing Enterprise
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Magazine publishing is a booming industry. Left and right you will see magazines that are being sold in groceries and in bookstores. Be it tabloid, fashion magazines or niche publications, nobody can deny the fact that magazines are on the rise nowadays. In fact, there is a magazine for almost all subject areas, science, arts, sports. There are even magazines that cater to people who collect coins or dolls or antiques, a market that one would think will not have many readers. But surprisingly these niche magazines are raking profits. This is perhaps because their target market is really small, therefore, easier to reach and market to.
Niche magazines are also closer to their readers, hence, they can ask them what articles they want featured. The community is really small so in a way, everybody knows everybody.
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12. Starting Your Own Magazine Publishing
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Everybody wants to be their own boss. For that to happen, you need to do some research and enough capital. The same rules apply for anyone who wants to start their own magazine Publishing.
The success of your magazine publication will depend greatly on the content. If you are doing something similar to what Cosmopolitan or Vogue is doing, chances are you won’t even make a dent in the market because you don’t have anything new to offer.
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13. The Science Of The Magazine Publishing Process
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In science, there always has to be a process. Science occurs in the sequence of questioning, researching, experimenting, documenting, and concluding. Like in any scientific process that uses the scientific method, magazine publishing also has its own simplified version -- production and distribution. I wouldn't call it a vicious cycle because of the way the magazine's content reinvents itself, but it is still a cycle in itself. This is proven by the continuous racks of magazine stands that fill up every week and every month.
Production: The Perfect Bind
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14. The Wonders Of Magazine Publishing
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Many see it as a simple reading material, but take a closer look and you can see the many wonders of magazine publishing.
As a key component in promoting the industry of mass media in the world, magazine publishing has changed the face of print media – one that has taken it into new and greater heights.
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15. Things You Need To Know About Magazine Publishing
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So you're browsing through the shelves of your local bookstore and after the rows of Gaiman, McNaught and the Bronte sisters, you glance upon the magazine section. Rows upon rows of magazines hit the stands and they sell like hotcakes. Why does this phenomenon happen in the magazine publishing industry? What exactly is the selling point of magazines as compared to a genuine curl-up-in-bed book? If these questions got you thinking, then read on.
What is a Magazine and How Different is it from a Book?
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16. Things You Need To Know Before Going Into Magazine Publishing
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Like what was mentioned in the Devil Wears Prada, a lot of girls right now will kill for the job that Anne Hathaway got in that movie. Magazine publishing is a pretty big industry with new titles being published every year. In fact, there are magazines that are dedicated in for every subject area imaginable— horses, antiques, coin collection. There is even a magazine for farming.
Unlike what was shown in the movie, magazine publishing is not always about the glamour and the freebies. In fact, when you get into one of those magazine companies, you’ll realize that it is not a tushy job after all. The work can be very hard and the hours horrifying. Some do not even go home for weeks when the closing of one issue is close by. So before you decide to apply in any of those magazines, here are some things that might make you think twice.
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17. Writing For A Magazine Publishing
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All of us have our own way of making ends meet. Some people work a nine to five job while others earn sales commissions by recruiting others to work for them. But if selling is not your niche and writing happens to be it, perhaps you should write for a magazine Publishing.
Most magazines hire people who graduated with a degree in Journalism. But it takes a special skill to write about airplanes, cars, medicine and computers. This is where you come in because if you are knowledgeable about any of these topics, a magazine publication would like to get your input and have this published.
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18. You Can Submit Your Pictures To A Magazine Publishing
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Most magazine Publishing companies have their own photographers. But since these individuals cannot always be there to take that perfect shot, it gets the services of freelance photographers. Can you submit your own pictures? The answer is yes as long as you follow certain guidelines.
First, you cannot submit photographs that have already been printed. This is because before it is sent to the printers, their digital team will clean up the picture. The best thing to do will be to send your images in a CD-Rom.
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19. You Need More Than Money To Start Your Own Magazine Publishing
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Money is just one of the things you need to start your own magazine Publishing because there are other aspects of the business that are just as important to make it profitable.
For one, you need to have a basic idea for your magazine. It should focus on a certain subject that you are knowledgeable about so you can come up with a plan that differentiates you from the competitors.
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20. Careers In Magazine Publishing
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Magazine publishing is a multi-billion dollar industry. What other industry could you find that caters to every niche of market there is? It is no wonder that careers in magazine publishing would be as prolific as the type of magazine there is. Here’s an overview of the different type of professions for anyone who considers making a career in this industry.
Editorial/Writing
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21. General Interest Magazine Publishing
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22. Literary Magazine Publishing
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23. Surfing Magazine Publishing
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24. The Process Of Magazine Publishing
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25. Women's Magazine Publishing
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