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...Marketing for the twenty first century a importance of decade challenged firms to prosper financially and even survive in face an unforgiving economic environment is playing key role addressing those challenges finance operations accounting other business functions won t really matter without sufficient demand products services so firm can make profit financial success often depends on ability successful builds creates jobs marketers must decide what features design into new product or service prices set where sell offer how much spend advertising sales internet mobile they decisions fueled consumers competition technology forces change rapidly consequences marketer s words actions quickly multiply b scope about identifying meeting human social needs profitably american association offers following formal definition activity institutions processes creating communicating delivering exchanging offerings that have value customers clients partners society at large aim know understand custo...