File: Information Ppt 71194 | Slide Ins504 Ins504 Slide 09
customer relationship management 2 introduction our definition of crm stresses that crm is a technology enabled approach to management of the customer interface in this chapter we present an introduction ...
Filetype Power Point PPTX | Posted on 30 Aug 2022 | 4 years ago
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...Customer relationship management introduction our definition of crm stresses that is a technology enabled approach to the interface in this chapter we present an technologies subsequent take more detailed look at sales force automation marketing d service origins building blocks today s have been place foe several decades has evolved from range standalone including call centres systems and informatio n files cif some which date back e arlier late organizations attempted consolidate these disparate for ex ample was central many insurance comp anies banks started be seen as source marke ting information rather than basic record custome r accounts began being used outbound calls such up selling just responding inbound recognized single entity across all facing departments leading idea view figure whereby appropriate related data made available touch points channels...