What is franchising? Franchising is not a business itself, but a way of doing business It is essentially a marketing concept – an This ongoing business relationship includes innovative method of distributing goods and the product, service and trademark, as well services. It is also an extremely successful as the entire business concept itself from and rapidly growing aspect of small business marketing strategy and plan, operational sector. standards, systems and formats, to training, Franchising is a business relationship in quality control and ongoing assistance, which the franchisor (the owner of the guidance and supervision. business providing the product or ...

 

Objectives Objectives Learn the research needed prior to proposing an Integrative Health Clinic. Understand the people to involve in the planning stages. Learn the steps needed to establish an Integrative Health Clinic and Program. Describe strategies to overcome the challenges and organizational barriers. Formative Research Formative Research Readiness for change Readiness for change Greatest mistake: attempting an innovative change without understanding pre-conditions for success. Rigorous assessment to determining the level of “readiness” for change in the local market. Do the research, lay the necessary groundwork before proposing, designing and implementing. Literature Review for evidence of effectiveness and outcomes must ...