Rural Marketing: Rural marketing refers to the activities undertaken by the marketers to encourage people living in rural areas, to convert their purchasing power into an effective demand for the goods and services and making this available in the rural areas, with the intention to improve their standard of living and achieving the company’s objective. Features: Large and scattered population: More than 70% of India’s population lives in rural areas. The rate of increase in rural population is ...
The rural marketing of any product in rural area or out side the city is known as rural marketing. Rural market are become important for economic growth of any organization because rural customers is more then urban customers in developing country. It is planning and implementation of marketing function for rural areas. Introduction Simple and easy to use product Less advertisement require Sensitive price Attract easily More customers Market growth Traditional outlook: marketing mix Characteristics of Rural Marketing Education profile ...
Resources Available • Western Ag Credit • Utah Department of Agriculture and Food • Agriculture Marketing Service (AMS) • Rural Development (RD) • Farm Service Agency (FSA) • Natural Resources Conservation Service (NRCS) Western Ag Credit • As an agricultural lender, Western AgCredit can lend money for any ag-related purchase • Common loan programs – Operating Loans – Equipment Loans – Livestock Loans – Agriculture Real Estate Loans • Special programs – Ag Start Program – Farm Fresh Marketing Grant ...
6. Evaluation A program or a project is expected to be carried out in a certain way and expected to produce a certain result; research is intended to determine whether the anticipated procedure and the outcome are realized. Evaluation research that focuses on the procedure is called formative, and that which attends particularly to the outcome is called summative. Examples: • Effectiveness of mental health programs that serve hearing- impaired children • Evaluation of a regional family planning program &bull ...
Why should we do this Why should we do this course? course? Agriculture’s share in GDP is going down, but, Agriculture’s share in GDP is going down, but, India still lives in her villages India still lives in her villages Urban markets are crowded and saturated Urban markets are crowded and saturated The understanding of “rural” is diffused and The understanding of “rural” is diffused and sometimes confusing sometimes confusing Is “rural marketing” different from ...
Introduction to Rural Introduction to Rural Marketing Marketing “The first five years of the new “The first five years of the new millennium will belong neither to millennium will belong neither to the urban markets which have the urban markets which have reached saturation and where reached saturation and where margins are under pressure not to margins are under pressure not to the export markets, which suffer the export markets, which suffer from inadequate infrastructure from inadequate infrastructure ...
Product “ Anything that has a value in exchange” Product – price – place – promotion Challenges – Availability, affordability, acceptability & awareness Marketing Tools Marketing Challenge Product Acceptability Price Affordability Place Availability Promotion Awareness Source: The Rural Marketing Book- Kashyap. P & Raut. S Cont’d Appropriate Product Strategies Existing & New Products Product features – service quality – price & performance relationship Simplicity is key “ Sense & Simplicity” – Phillips Global Campaign ...
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