corporate image product positioning and brand equity trust and relationships are the bulwark of any enterprise be it big or small with a global or local ambit having a traditional ...
Filetype Power Point PPT | Posted on 29 Aug 2022 | 2 years ago
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...Corporate image product positioning and brand equity trust relationships are the bulwark of any enterprise be it big or small with a global local ambit having traditional modern management style high tech low leader follower irrespective being part old world brick mortar rising star reliant on e commerce centrality knowledge underpins performance but wolfgang stofer director bmw s treasury department whenever technology becomes commoditized we buy from third parties building is consistent holistic pledge made by company face presents serves as an unmistakable symbol for products services business card proffers competitive scene to set itself apart rest what trademark built foundation protected can disposed off separately other assets free standing institutions b give rights that legally...