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picture1_Brand Management Ppt 70033 | Chapter 2 Abridged Marketing Strategy


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File: Brand Management Ppt 70033 | Chapter 2 Abridged Marketing Strategy
companywide strategic planning designing the business portfolio the business portfolio is the collection of businesses and products that make up the company portfolio analysis is a major activity in strategic ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 3 years ago

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...Companywide strategic planning designing the business portfolio is collection of businesses and products that make up company analysis a major activity in whereby management evaluates copyright pearson education analyzing current units can be division product line within single or brand identify key sbus assess attractiveness its various decide how much support each sbu deserves problems with matrix approaches difficulty defining measuring market share growth time consuming expensive focus on not future...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
							
					 
							
						

						
						
						
				

														
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 29 Aug 2022 | 3 years ago
										
										
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																								chapter,
																								abridged,
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Filetype: PPTX
										
File size: 1.38 MB
										
Views: 202x
										
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Uploaded by:
										Andy yahya
											

												Andy yahya