Our Strategic Priorities: Identity Impact Growth Quality 2 To be a unique Business School with technology at our core 1. Change name 3. Develop & rebrand the business school ...
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...Our strategic priorities identity impact growth quality to be a unique business school with technology at core change name develop rebrand the as majors evolve grad programs by capitalizing on distinctive clarify advantages attract world class faculty areas analytics of strong need relevance earn aacsb nyc accreditation rebranding current wesley j howe management is too narrow does not represent well what we do nor plan in future worked brand consultant sequel conduct research identify new several names were considered and firm strongly recommended now being reviewed stevens leadership will presented board trustees ultimately family if approved focus branding campaign that takes into account all offerings educational initiatives are linked common advantage having this demonstrated through concentrations courses case studies visiting lecturers etc analytical problem solving approach have foundation permeates real orientation combine theoretical knowledge life inflict practical proximity...