5 DOMAINS OF STRATEGY THAT DIGITAL IS CHANGING 1. How we connect and create value with our costumers. 2. How we need to think about competition. 3. How we think about data 4. How we innovate 5. How we understand and create value for customer. DIGITAL FORCES ARE RESHAPING 5 KEY DOMAINS OF STRATEGY 1. Costumers 2. Competition 3. Data 4. Innovation 5. Value Disingkat CC-DIV (baca: see-see-div) COSTUMERS OLD NOW Mass market Dynamic network Communications are Communications are broadcast to customers two-way Firm is the key Costumers are the key influencer influencer Marketing to persuade Marketing to inspire purchase ...
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