Marketing Management The analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. 2 Marketing Management Involves: Demand Management : The organization has a desired level of demand for its products. At any point in time, There may be no demand, adequate demand, irregular demand, or too much demand, and marketing management must find ways to deal with these different demand states. Building Profitable Customer Relationships : Beyond designing strategies to attract new customers and create transactions with them, companies now are striving to retain ...
UBSUP Social Marketing: Concept development What is social marketing? “Social Marketing is the process of influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit.” (Pamela Mae, 2001) “The design, implementation and control of programs aimed at increasing the acceptability of a social idea, or practice in one or more groups of target adopters.” (Kotler and Zaltman, 1971). Note: Social marketing programmes use data provided by the target audience to set promotional objectives The “Ps” of social marketing people, place, product, price, participation, promotion, policy ...
Tata Tertib • Berpakaian yang baik, sopan, serta tidak memakai sandal • Tidak mengaktifkan Handphone selama perkuliahan • Kehadiran dan usaha yang keras setiap perkuliahan, akan sangat diperhatikan • Mulai minggu depan Biasakan dri untuk tidak terlambat masuk kelas • Selalu baca materi kuliah tiap hari dan bertanya thd materi yang tidak dimengerti • Buat kelompok dengan anggota 3 mhs, untuk mengerjakan tugas-tugas yang nanti akan diberikan • Aktif mengikuti semua prose perkuliahan Marketing Definition • Marketing is the Anticipation, Management and Satisfaction of Demand through the Exchange Process. Marketing Old vs. New Old view of marketing: Making a sale ...
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