Learning Outcomes By the end of this session, you will be able to ... • Define Marketing • Describe the history of evolving health care marketing Introduction • For anyone involved in health care during the past 10-15 years, the term marketing generates little emotional reaction. • Yet, health care marketing a common place concept today was considered novel and controversial when first introduced to the industry 3 decades ago. Introduction cont., • In 1975, Evanston Hospital, in Evanston, Illinois, was ...
Learning Outcomes By the end of this session, you will be able to ... • Define the period of marketing evolution • Describe the marketing culture Introduction • In both traditional businesses and in health care, the marketing concept has taken several decades to evolve. In health care, this evolution has occurred in a relatively short time period. • As noted in the previous lecture, in 1975, the Evanston Hospital in Illinois was one of the first hospitals to hire a ...
OBJECTIVES • Develop an understanding of the CAH Swing Bed program. • Review the admission requirements for swing bed and how to optimally utilize swing bed services. • Gain increased knowledge about the financial impact that could be realized with increased utilization of swing beds. • Discuss marketing strategies to enhance Swing Bed financial performance. SWING BED MENTALITY • Have you heard the phrase(s) – • “I don’t know why we have Swing Beds, ‘those’ patients belong ...
Marketing Test Utilization One-Page Overview Promotion 1 On December 1st, we focused on our Test Utilization Management (TU) solution. This post highlighted “Measuring the Impact for Better Patient Care” with the option to download the TU overview which provides valuable information on how Accumen can provide value for hospitals and health systems. The post was linked to the Accumen resources overview for download. American Hospital Association: Executive Forum Sponsorship 2 Mike Kachure, Kimberly MacDowell and Alan Yordy ...
Marketing Test Utilization One-Page Overview Promotion 1 On November 1st the post across social media featured the Test Utilization one-page overview which is available for download on the Resources tab of Accumen.com. The overview is “gated” so we can capture any leads and contact individuals who download this material. For internal use, this is located on BOX Marketing_Public > 2017 > Content > Test Utilization. Dr. Irwin Gross’ Webinar Promotion 2 This post promoted the ...
PPT - Power Point | 1.63 MB | Free Download
