chapter learning aims to enhance your understanding of marketing planning as a forward thinking process the importance of marketing planning in striving to gain a competitive edge the key stages ...
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...Chapter learning aims to enhance your understanding of marketing planning as a forward thinking process the importance in striving gain competitive edge key stages terms while advantage is common term more realistic ambition for small tourism businesses gained when business uses strength take an opportunity before rivals do resource controlled by firm which valuable either increasing revenue or decreasing costs and relatively rare among competitors target market positive force external macro environment over has no control cycle situation analysis development performance objectives measuremen t tactics stage informal question formal where are we now want go how get there implementation will know got monitoring operating dynamic constantly changing live age continuous discontinuous change this requires constant identify those changes with potential impact on our positively negatively threat...