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picture1_Planning Ppt 69661 | Filechapter 4   Tourism Marketing Planning


picture2_Planning Ppt 69661 | Filechapter 4   Tourism Marketing Planning picture3_Planning Ppt 69661 | Filechapter 4   Tourism Marketing Planning

 111x       Filetype PPTX       File size 0.63 MB       Source: www.goodfellowpublishers.com


File: Planning Ppt 69661 | Filechapter 4 Tourism Marketing Planning
Chapter learning aims •To enhance your understanding of: • marketing planning as a forward thinking process • the importance of marketing planning in striving to gain a competitive edge ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 2 years ago
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...Chapter learning aims to enhance your understanding of marketing planning as a forward thinking process the importance in striving gain competitive edge key stages terms while advantage is common term more realistic ambition for small tourism businesses gained when business uses strength take an opportunity before rivals do resource controlled by firm which valuable either increasing revenue or decreasing costs and relatively rare among competitors target market positive force external macro environment over has no control cycle situation analysis development performance objectives measuremen t tactics stage informal question formal where are we now want go how get there implementation will know got monitoring operating dynamic constantly changing live age continuous discontinuous change this requires constant identify those changes with potential impact on our positively negatively threat...
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