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...Chapter objectives after reading you will be able to discuss the nature and importance of an e marketing plan outline its steps show form objective explain use strategy matrix describe tasks that marketers complete in tiers as they create strategies list key revenues costs identified during budgeting step planning process pearson education inc publishing prentice hall second life twitter story http secondlife com www kaywalten understanding how began jack dorsey started a concept brainstorming meeting become most popular social network six years later took off attendees sent text messages on inch tv screens at south by southwest festival billion tweets day million registered users monetizes traffic selling ad products promoted trends accounts has reportedly raised venture capital what is s business model where revenue stream overview can information technologies assist building market share or lowering firms identify sustainable competitive advantage with internet constant change apply...