Setting goals and preparing for measurement Prof Tom Watson Bournemouth University Barcelona Measurement Principle 1 • “Goal setting and measurement are fundamental aspects of PR programmes” Workshop • The ...
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...Setting goals and preparing for measurement prof tom watson bournemouth university barcelona principle goal are fundamental aspects of pr programmes workshop the will have an emphasis on objectives tenets evaluation basic methodology to why plan focuses effort encourages a long term view assists proactivity improves effectiveness reconciles conflicts minimises mishaps demonstrates vfm planning cycle audit where we now do need be strategy how get there getting result did continuous process...