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...How the brand strategy can increase attractiveness of pt in this workshop we suggest that each participating pta s presents some aspects their marketing focusing on these themes does add value for customers do raise profile to market shares should employer branding making an attractive improving public perception through our employees social media image company tendering processes competition sustainability health as sales argument th november target group people working with transport communication and customer experience host hsl contact person jarno ekstrom fi phone program welcome helsinki short introduction mari flink coffee will be served external presentation city min lunch break summary closing comments...