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...The advertising industry activity of explicitly paying for media space or time in order to direct favorable attention certain goods services agencies companies that specialize creation ads placement accept payment exhibiting those agency holding firms own full service specialty marketing research and even public relations spending oo vs numbers traditional industries include online activities within these includes digital revenues e g salon with no counterpart billboards kiosks mall boards transit other outdoor vehicles cinema game video on film music consumer book websites does not advergaming product games are considered table by ad issues related client conflicts situations occur when serve compete one another can be described along four dimensions business general networks stand alone big eight top ranked worldwide network revenue...