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...P s marketing mix existing in progress t c discounts u features quality r d payment terms i o e packaging allowances inventory public relations direct m a transportation l market coverage advertising n prod uct design technology place usefulness convenience retail warranties wholesale mail order people internet sales employees physical management price evi culture dence customer service skimming personnel penetration psychological process cost plus target loss leader especially relevant to ser etc promo vice industries promotion tion how are services con sumed special offers performance analytics validation endorsement user trials leaflets poster product interface...