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picture1_Segmentation Ppt 68088 | Bank Segmentation For Marketing


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File: Segmentation Ppt 68088 | Bank Segmentation For Marketing
question we re looking to find customers usage patterns of banking methods over the course of a three month study period using 100 000 case examples we re wanting to ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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...Question we re looking to find customers usage patterns of banking methods over the course a three month study period using case examples wanting out which method is being used and ones aren t that information want make experience easier more convenient background active were dataset has six attributes one id special attribute identify name model role measurement level description nominal customer cnt tbm input interval traditional bank in services transaction deposit count withdraws building relationship atm atms pos point sale moneygram western union csc service tellers personal bankers financial advisors tot total data mining approach sas segmentation rapidminer ran different filters attempt any or commonalities within results cluster most similarities clust follower order from greatest least...

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