customer driven marketing strategy airasia has developed a competitive advantage by targeting price conscious short haul travelers who don t mind a no frills service if it means lower fares ...
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...Customer driven marketing strategy airasia has developed a competitive advantage by targeting price conscious short haul travelers who don t mind no frills service if it means lower fares copyright pearson education inc learning objectives objective define the major steps in designing market segmentation differentiation and positioning list discuss bases for segmenting consumer business markets explain how companies identify attractive segments choose differentiate position their products maximum figure...