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picture1_Marketing Ppt 68059 | 2ndsem Marketingmanagement Consumerbehaviour Contd Srijitadutta 10apr2020


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File: Marketing Ppt 68059 | 2ndsem Marketingmanagement Consumerbehaviour Contd Srijitadutta 10apr2020
part 2 market segmentation target marketing a company cannot serve all customers in a broad market the customers are too numerous and diverse in their buying requirements many companies are ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago

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...Part market segmentation target marketing a company cannot serve all customers in broad the are too numerous and diverse their buying requirements many companies embracing here sellers distinguish major segments develop products programs tailored to each requires marketers take three steps targeting positioning is about dividing by grouping together with similar tastes preferences one segment it better process of heterogeneous consisting existing potential into number homogeneous sub groups on basis shared characteristics that respect similarities needs wants likes dislikes attitudes pattern abilities etc importance maximizing customer satisfaction effective strategies maximum good relation essence modern providing service capturing opportunities optimum utilization resources benefit specialization facing competition increase profitability small scale industries bases consumer responses behavioural geographic demographic psychographic lifestyle occasions age nation benefits family size...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
							
					 
							
						

						
						
						
				

														
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 3 years ago
										
										
Tag:
																																		download pptx,
																								2ndsem,
																								marketingmanagement,
																								consumerbehaviour,
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																								srijitadutta,
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Filetype: PPTX
										
File size: 0.25 MB
										
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										Andy yahya
											

												Andy yahya