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...Learning objectives understand the importance of information technology and marketing systems utilize a framework for scanning opportunity identification formal market research process know how to manage collection system copyright pearson education inc publishing as prentice hall effort global refers an organization s processes creating storing exchanging using managing management provide managers other decision makers with continuous flow about company operations tools mis intranet electronic data interchange edi efficient consumer response ecr point sale private network allows authorized personnel or outsiders share electronically hour nerve center companies like amazon com dell operate real time enterprises business units submit orders issue invoices conduct transaction formats are universal computers from different speak same language...