learning objectives understand the importance of strategic planning define strategic business units sbus explain business planning and its three levels describe the steps in strategic planning describe the steps in ...
Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Learning objectives understand the importance of strategic planning define business units sbus explain and its three levels describe steps in marketing a basic outline for plan copyright pearson education inc publishing as prentice hall what is composing big picture ongoing process making decisions that guides firm both short term long identifies builds on s strengths helps managers make informed develops before action taken ethics up front values guide behavior code written standards to which everyone organization must subscribe difference between value morals see supplemental ppt...