learning outcomes 1 explain why marketing managers should understand consumer behavior 2 analyze the components of the consumer decision making process 3 explain the consumer s post purchase evaluation process ...
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...Learning outcomes explain why marketing managers should understand consumer behavior analyze the components of decision making process s post purchase evaluation identify types buying decisions and discuss significance involvement cultural factors that affect social individual psychological importance understanding what is it processes a uses to make when purchasing goods or services helps redesign products meet needs promote in an effort change government shape public policy by educating consumers...