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picture1_Marketing Ppt 67904 | Filechapter 3 Tourism Consumer Behaviour


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File: Marketing Ppt 67904 | Filechapter 3 Tourism Consumer Behaviour
chapter learning aims to enhance your understanding of consumer behaviour as central to the development implementation and evaluation of tourism marketing activities a model of consumer behaviour in tourism the ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Chapter learning aims to enhance your understanding of consumer behaviour as central the development implementation and evaluation tourism marketing activities a model in key internal external influences on an individual s buying terms term is used encapsulate existing customers potential non those who have chosen not purchase our service needs wants demand need something has satisfy felt state deprivation eg drink quench thirst want how communicates green tea plus power represents motivation for experience arising that can t be met at home this should confused with reason travel such visit friends relatives motivations physiological relaxation psychological break from routine or intellectual learn orientation dictates all decisions are made interests target consumers mind most important complex issue faced by marketers if human was simple enough understand we would too it attempting decision making processes why buy unique individuals mass markets stages recognition anticipation expec...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
							
					 
							
						

						
						
						
				

														
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
Tag:
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																								filechapter,
																								tourism,
																								consumer,
																								behaviour,
											                                        
																				
Filetype: PPTX
										
File size: 0.60 MB
										
Views: 172x
										
Link recommended: filekonstruksi.com
										
										
										
										

										
Uploaded by:
										Andy yahya
											

												Andy yahya