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picture1_Marketing Ppt 67897 | Social And Business Ethics2


picture2_Marketing Ppt 67897 | Social And Business Ethics2 picture3_Marketing Ppt 67897 | Social And Business Ethics2

 91x       Filetype PPTX       File size 0.16 MB       Source: www.gc11.ac.in


File: Marketing Ppt 67897 | Social And Business Ethics2
INTRODUCTION Ethical marketing is about making marketing decisions that are morally right. The morality of the marketing decision can be seen in any part of marketing including sourcing of raw ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Introduction ethical marketing is about making decisions that are morally right the morality of decision can be seen in any part including sourcing raw materials staff employment and product advertising pricing unethical send wrong signals products services destroy brand s reputation possibly lead to legal problems this explains why companies should avoid practices code ethics responsibilities marketer i marketers must accept responsibility for consequences their activities ii they make every effort ensure recommendations actions able identify serve satisfy customers organizations society honesty fairness honest fair serving consumers clients employees suppliers distributors public area development management disclosure all substantial risks associated with or service usage identification substitution component might materially change impact on buyer purchase iii extra cost added features promotions avoiding false misleading rejecting high pressure manipulations sales tactics technique...
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