chapter 18 creating competitive advantage learning objectives 1 discuss the need to understand competitors as well as customers through competitor analysis 2 explain the fundamentals of competitive marketing strategies based ...
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...Chapter creating competitive advantage learning objectives discuss the need to understand competitors as well customers through competitor analysis explain fundamentals of marketing strategies based on value for overview win in today s marketplace companies must become adept not only managing products but also customer relationships face determined competition and a difficult environment understanding is crucial it enough building profitable gaining require delivering more satisfaction target than do this we examine how analyze their develop successful engaging first step process identifying assessing selecting key second developing that strongly position company against give strongest possible strategic plan effective needs find out all can about its constantly compare prices channels promotions with those close way areas potential disadvantage so involves then which attack or avoid steps analyzing...