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...Overview marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage advertising form communication used to persuade an audience take or continue some action usually with respect commercial offering mix it was proposed by professor e jerome mccarthy in s consists four basic elements called p product price place promotion study conducted over years found that television still most effective mass market format workshop tau let numbers talk spending on estimated at billion united states worldwide average cost single thirty second spot during annual super bowl football game reached us million double figure hour long tv show commercials be generous assume you don t see half these typical american watch around hours day which adds up lifetime so number spend watching more less what problem how does advertiser know whether achieved today needs survey retrospect count subjective unreliable answers collect analyze data etc our solution save t...