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...Mrkt marketing principles required text kotler and armstrong th of edition prentice hall optional study guide on the web assigned readings wall street journal business week fortune magazines new york times course description survey covering environment planning consumer behaviors research segmentation product management pricing promotion place global prerequisite none objectives to develop e balanced broad understand role in social economic systems introduce case method aspect present career opportunities instruction lectures class discussion student participation power point slides examples from domestic firms assignments two midterms final examinations there is an term paper if you decide submit at end this semester mandatory each assignment must read before questions be answered it every your level will graded...