Marketing Ppt 67823 | Session 3 Behavior

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File: Marketing Ppt 67823 | Session 3 Behavior

Definition Consumer buyer behavior refers to the buying behavior of final consumers- individuals and households that buy goods for consumption- Kotler All these final consumers make up the consumer market ...

Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Definition consumer buyer behavior refers to the buying of final consumers individuals and households that buy goods for consumption kotler all these make up market model behaviour how do respond various marketing efforts company might use characteristics affecting cultural factors culture set basic values perceptions learned by a member society from family other institutions subculture group people with shared value systems based on common life experiences social class relatively permanent ordered divisions in whose members share similar groups or more interact achieve mutual goals reference serve as points comparison influence opinion leaders drive trends mass roles have changed evolving lifestyles wives children play larger role status person plays different their lives is accorded...

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Posted on: 28 Aug 2022 | 2 years ago
Tag: download pptx, session, behavior,
Filetype: PPTX
File size: 1.13 MB
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