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...Advertising reach frequency and are both quantitative measures of often used to determine costs media is the times you wish expose a targeted audience your advertisements people in exposed an ad or campaign at least one time during designated period calculation found by dividing target total ta tta example for carolina tar heels football team those so saw circulation numbers subscriptions rating points best calculate data broad effective consumer convenience goods like toothpaste simple features consumers specific minimum more appropriate sem why how size most significant factor affecting cases larger vehicle s higher cost space will be rate cards price lists showing rates production vary lot across different high quality tv magazine ads great deal produce while local radio newspaper relatively inexpensive preferred location day night drive position print broadcast what shows available discounts purchase dollar volume demographic makeup narrowly defined audiences demand editorial clima...