File: Marketing Ppt 67799 | Marketing Research Ppt
fundamentals of market research the action or activity of gathering information about consumers needs and preferences market research involves two types of data primary research this is research you compile ...
Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Fundamentals of market research the action or activity gathering information about consumers needs and preferences involves two types data primary this is you compile yourself hire someone to gather for secondary type already compiled organized examples include reports studies by government agencies trade associations other businesses within your industry most will likely be sales a marketing in which evaluations are made previous records recognize trends companies look at rising identify developing declining show what fashions have passed their peak weak indicate that not meeting consumer demand investigates driving forces behind behavior psychology purchasing patterns surveys telephone mail determine income levels lifestyles fashion shopping habits focus groups discuss aspects satisfaction pros cons currently offered merchandise store informal interviewing assess customers like dislike they want but cannot find comparison commonly used as personal evaluates current popular styles loo...