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...How will marketing developments affect the new society neo and consumer behaviour in a changing marketplace seeing unseen professor luiz moutinho greatest challenge to management next decade be change fast enough keep pace with technology markets values either we take hold of future or us need for saturation market globalisation competition pressures fragmentation downsizing organisation environment is transforming what companies do they it communicate their offer power information networks distributors are becoming virtual manufacturers dramatic changes consumers media rapidly an intense entering digital era realm marketspace instant communication epidemic chip world business can faster than most managers make decisions requires ability operate rapid decision cycles agility time based become increasingly dependent upon global achieve best class services minimise costs backlash against offshore outsourcing increase as becomes political focus area using poor quality outsource firms get ...