The words contained in this file might help you see if this file matches what you are looking for:
...Outline definitions market target marketing two types role of segmentation criteria for effective segmenting consumer markets the approach process strategies reaching selecting a strategy positioning copyright by nelson education ltd group people with sufficient purchasing power authority and willingness to buy whom firm decides direct its efforts ultimately goods services allows firms develop more efficient marketers must study segment communicate it effectively products or purchased an ultimate personal use business either directly indirectly in production other resale product can be depending on example tires may consumers family car honda canada line division total into smaller relatively homogeneous groups no single mix satisfy everyone i e separate mixes should used different segments four basic determine effectiveness have measurable size find way promote serve sufficiently large offer good profit potential aim that match capabilities...