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picture1_Marketing Ppt 67750 | Pmba502 Ch08


picture2_Marketing Ppt 67750 | Pmba502 Ch08 picture3_Marketing Ppt 67750 | Pmba502 Ch08

 131x       Filetype PPTX       File size 0.18 MB       Source: web.viu.ca


File: Marketing Ppt 67750 | Pmba502 Ch08
OUTLINE 1. Definitions: Market & Target Marketing 2. Two Market Types 3. Role of Market Segmentation 4. Criteria For Effective Segmentation 5. Segmenting Consumer Markets 6. The Segmentation approach ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Outline definitions market target marketing two types role of segmentation criteria for effective segmenting consumer markets the approach process strategies reaching selecting a strategy positioning copyright by nelson education ltd group people with sufficient purchasing power authority and willingness to buy whom firm decides direct its efforts ultimately goods services allows firms develop more efficient marketers must study segment communicate it effectively products or purchased an ultimate personal use business either directly indirectly in production other resale product can be depending on example tires may consumers family car honda canada line division total into smaller relatively homogeneous groups no single mix satisfy everyone i e separate mixes should used different segments four basic determine effectiveness have measurable size find way promote serve sufficiently large offer good profit potential aim that match capabilities...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 0.18 MB
										
Views: 131x
										
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										Wan learn
											

												Wan learn