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picture1_Marketing Ppt 67749 | Pmba502 Ch07


picture2_Marketing Ppt 67749 | Pmba502 Ch07 picture3_Marketing Ppt 67749 | Pmba502 Ch07

 77x       Filetype PPTX       File size 0.25 MB       Source: web.viu.ca


File: Marketing Ppt 67749 | Pmba502 Ch07
Chapter Objectives 1. Marketing Research Function 2. The Marketing Research Process 3. Conducting International Marketing Research 4. Computer Technology in Marketing Research 5. Sales Forecasting – Qualitative & Quantitative ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Chapter objectives marketing research function the process conducting international computer technology in sales forecasting qualitative quantitative copyright by nelson education ltd of collecting and using information for decision making marketers use data from a variety sources to understand customers target customer segments develop long term relationships is primary source used make effective decisions who conducts size organizational form typically tied given company s structure many firms outsource needs syndicated services organizations that regularly provide standardized set all full service suppliers conduct complete projects limited specialize selected activities such as field interviews or performing processing step define problem well defined problems are half solved avoid confusing symptoms with itself loss market share symptom reason exploratory discussing informed both within outside firm examining secondary...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 0.25 MB
										
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												Wan learn