learning outcomes making marketing decisions segmentation targeting and positioning what you need to know the process and value of segmentation targeting and positioning influences on choosing a target market and ...
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...Learning outcomes making marketing decisions segmentation targeting and positioning what you need to know the process value of influences on choosing a target market aqa level business hodder stoughton limited starter how could divide up uk into groups with similar characteristics segments for example age why do think it might be important firms segment their then aim at clear audience which are in table aiming produce like one below write description customer profile product cadbury nestle calvin klein ck wkd baileys flake yorkie blue key term classification customers or potential sub each responds differently different products approaches methods include demographic e g holidays magazines gender perfume sports occupation socio economic group households characterised by major earner s job therefore links interests lifestyle income also applicable discuss types listed right state some that targeted this way aimed females there any problems classifying using certain goods services indiv...