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...Unit decision making to improve marketing performance learning outcomes decisions using the mix what you need know elements of ps influences on and effects changes in pricing aqa a level business hodder stoughton limited product physicalp reondvuiroctnment process price pperoomopletion place starter discussion factors may determine how much firm charges for its products impacting charged explain sentence why each these impact there are several needs consider setting competitors prices costs production promotion etc market conditions example demand levels accepted share state economy consumers disposable income bargaining power customers target do they sell or businesses location brand image reputation customer loyalty quality packaging elasticity is elastic inelastic strategies two that can be used by firms when first launched into penetration low help attract gain foothold establish it commonly with new food skimming high profit margin from early adopters has already established stron...