marketing management promotion and communication by dr r lalitha pg and research department of commerce seethalakshmi ramaswami college autonomous tiruchirappalli 620 002 promotion promotion is the element in an organisation ...
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...Marketing management promotion and communication by dr r lalitha pg research department of commerce seethalakshmi ramaswami college autonomous tiruchirappalli is the element in an organisation s mix that serves to inform persuade remind market about or its products promotional personal selling presentation a product prospective customer firm sales executive advertising paid non mass which sponsor clearly identified demand stimulating activity designed supplement co ordinate publicity form uses stimulate identify target audience familiarity analysis...