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picture1_Marketing Ppt 67687 | Marketing301 Presentation Project


 172x       Filetype PPTX       File size 1.40 MB       Source: sites.psu.edu


File: Marketing Ppt 67687 | Marketing301 Presentation Project
what is it integrated marketing communications imc is the coordination of all promotional activities to produce a unified customer focused message imc highly influences promotion where it informs persuades and ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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...What is it integrated marketing communications imc the coordination of all promotional activities to produce a unified customer focused message highly influences promotion where informs persuades and has great significance s purchase decision part p product price place messages main purposes objectives gain receivers provide information attention increase demand achieve understanding by both sender differentiate receiver accentuate products stimulate value needs means stabilize sales satisfying them key elements advertising most visible element personal selling public relations free media not directly promotions used via coupons specials etc through representatives direct sponsorship growing includes e mail m commerce sponsorships mutually advantageous relationship between two parties sport events teams tv radio programs organizations aida model can be awareness basic how works showing i interest consumers reach d desire communication are responsible for generating in minds action ulti...

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