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picture1_Marketing Ppt 67634 | 3 Neuromarketing


picture2_Marketing Ppt 67634 | 3 Neuromarketing picture3_Marketing Ppt 67634 | 3 Neuromarketing

 91x       Filetype PPTX       File size 2.31 MB       Source: raphe.kaist.ac.kr


File: Marketing Ppt 67634 | 3 Neuromarketing
Customer satisfaction • Customer satisfaction and business success • “The key to customer retention is customer satisfacti on” (Kotler) Consumer‘s mind “Marketing and environmental stimuli enter the ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Customer satisfaction and business success the key to retention is satisfacti on kotler consumer s mind marketing environmental stimuli enter consu mer consciousness or subconsciousness a set of psy chological processes combine with certain c haracteristics result in decision purch ase decisions marketer task understand what happens t he between arrival th e ultimate purchase keller main objective help match p roducts people serves dual goals guiding design presentation products suc h that they are more compatible prefer ences facilitating choice process for co nsumer neuromarketing by studying activity brain com bines techniques neuroscience clinical psyc hology obtain insights into how we respond produ cts brands advertisement from this marketers hope subtle nu ances distinguish dud pitch successful ca mpaign mucha there two reasons trend first pos sibility neuroimaging will become cheaper fast er than other methods second hop provide inform ation not obtainable through conventional ...
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