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...Customer satisfaction and business success the key to retention is satisfacti on kotler consumer s mind marketing environmental stimuli enter consu mer consciousness or subconsciousness a set of psy chological processes combine with certain c haracteristics result in decision purch ase decisions marketer task understand what happens t he between arrival th e ultimate purchase keller main objective help match p roducts people serves dual goals guiding design presentation products suc h that they are more compatible prefer ences facilitating choice process for co nsumer neuromarketing by studying activity brain com bines techniques neuroscience clinical psyc hology obtain insights into how we respond produ cts brands advertisement from this marketers hope subtle nu ances distinguish dud pitch successful ca mpaign mucha there two reasons trend first pos sibility neuroimaging will become cheaper fast er than other methods second hop provide inform ation not obtainable through conventional ...