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...What is market research identifying the customer needs especially in a tourism industry which has very high service base content important this possible only through systematic and analysis can be defined as collection of information relating to supply demand for product or proposed such way that may used by organization formulate informed decisions about its policies objectives techniques continuous process among variety method some seem widely resorted because their advantages over others grouped desk it includes all available data statistics published informationon tourist trends field work carried out generating markets itself special investigations are with view know more details situation methods most common sample surveys motivation survey could study given population part sampling consist personal interviews tourists travel agents carriers hotel managers etc help prepared questionnaires mailing telephone contacts describe forecast motives under investigation use originally psyc...