learning objectives 1 describe the factors that influence consumer behavior online 2 understand the decision making process of consumer purchasing online 3 describe how companies are building one to one ...
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...Learning objectives describe the factors that influence consumer behavior online understand decision making process of purchasing how companies are building one to relationships with customers explain personalization is accomplished discuss issues e loyalty and trust in ec market research commerce marcello singadji upj ac id internet marketing bb including organizational buyer web advertising its characteristics major methods used on various strategies types promotions permission ad management localization other related role intelligent agents applications about a model independent or uncontrollable variables can be categorized as personal environmental intervening moderating within vendors control they divided into stimuli systems influenced by this ends buyers decisions resulting from dependent made s buy not what where vendor results when much spend controlled exhibit characteristic age social gender cultural community ethnicity legal education institutional lifestyle governmental p...