Marketing Control • Marketing control is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments • Marketing control includes: ...
Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Marketing control is the process by which firms assess effects of their activities and programs make necessary changes adjustments includes annual plan profitability efficiency strategic goal setting what do you want to achieve performance measurement happening diagnosis why it corrective action should we about types sales analysis market share expenses financial based score card...